Ring the alarms, print media lives! Once again, I was proven right this morning by a glorious facebook posting from one of the companies we recently featured in our Fall 2013 issue of Occasions: Weddings in Florida. Natalie of Fink Ink Designs said “Today a bride told me she saw my name with a feature of watercolor stationers in a bridal magazine and went to my website and fell in love with my work” TODAY’S LESSON: “she saw my name …in a bridal magazine and went to my website” = PRINT TRIGGERS INTERNET SEARCH See it, in all its glory […]
I meet so many business owners who are unwilling to invest in proven advertising avenues for fear (or worse, assumptions) they won’t work. When you place your personal feelings or insecurities before market research and proven results your business suffers. Believe in the systems that are there to help your business grow and your bottom line will bloom!
Today was a doozy of a day. I have no idea how it went from up early and optimistic to on edge and ready to break something, but the switch happened rapidly I tell you. Sigh. I hate days like this. So, to pull myself out of a funk I found myself some pick-me-up music to re-energize, re-focus and inspire me to DO WORK. I’ve been thinking of this post for a while now, and it just so happens today was the perfect day to put together. If you have a bad case of the Mondays.. Tuesdays or Thursdays….. […]
Happy Friday friends. I made this graphic for my iphone today as a bit of inspiration and personal reminder to carry around with me. I’m a huge fan of Margaret Thatcher (if you’ve not seen The Iron Lady… drop what you’re doing right now and go rent it… heck buy it) and this is one of my favorite quotes of hers.
I gather Human Resource Managers at banks and medical offices would turn up their noses at the sight of a non-traditional resume, but for creative job seekers, there’s nothing better in my opinion than an outside-of-the-box resume that screams…. “look at me!”…. “remember me!” I receive piles of resumes to sift through all the time and 90% of them are BORING, but today this beauty came across my email and I couldn’t help but share with you. Emerald Lavender is a writer who sent along the resume above. She says “Most people color inside the lines when it comes to […]
It’s just about the time of the year when most wedding businesses start to evaluate their current marketing initiatives and consider new options for the upcoming year. So, I bring to you today the best way I know how you can choose the BEST advertising option that will bring you the most possible new business….. and that’s being in the know. And being in the know starts with asking the right questions. I gather most of you are not a savvy marketing director or advertising executive and that you may need some guidance on just the right questions to ask […]
I think we can all agree on one thing. Popularity is addicting. It feels great being the most popular vendor, having the most Facebook friends and being invited to every networking event in town. But do all of those things equal a positive balance sheet and money in your bank? I’m not quite so sure. If there’s one thing I’ve learned in the past 5 years of business, it’s that popularity does not equal cash. And, in business cash is king. While being popular might fill your emotional love tank, it does not always fill your bank account. During the […]
I’m currently working on the Fall 2013 issue of Occasions Magazine and I ran into quite the stumbling block this issue when three brides from weddings we planned on featuring responded and said they wishes to not have their photos published in the issue. Uh Oh. I was relying on their events to fill nearly 15 pages of the issue so I immediately began scrambling to fill the spots. In an effort to spread the love, I reached out to some photographers and venues we’ve not featured frequently in the past and received not-so-urgent responses. So… I went to my […]
If there were ever a case where a business could receive immediate response from advertising, I’ve found an example today. The St. Augustine Record holds an annual “Best of St. Augustine” contest each year and the locals love it. It’s competitive and the businesses who win toute their “best of” status all year long. Today I went to enter my votes and noticed they changed up the voting process (since the last time I entered) and each category was listed like the example below. Those ads you see are a great example of excellent ad placement. Why it Works: The system […]
Have you seen the Adobe commercial where the guy visits a psychic and asks “Is my marketing working?” and she replies after a long, questionable pause… “yes?” People. Psychics, like emotions have no place in measuring marketing results. I wrote a post last week about trusting your instruments when measuring the results of your marketing that got me thinking, if you’re new to my blog you may have no idea of the tools that are available to you to track your marketing efforts. So, I’ve compiled the best marketing tracking tools out there for you to build your very own […]