How to Become a Media Darling

How to Become a Media Darling

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How to Become a Media Darling

I’m currently working on the Fall 2013 issue of Occasions Magazine and I ran into quite the stumbling block this issue when three brides from weddings we planned on featuring responded and said they wishes to not have their photos published in the issue.  Uh Oh.  I was relying on their events to fill nearly 15 pages of the issue so I immediately began scrambling to fill the spots.  In an effort to spread the love, I reached out to some photographers and venues we’ve not featured frequently in the past and received not-so-urgent responses.  So… I went to my […]

Great Ad Placement: An Ad that Boosts Votes in Local “Best of” Competition

If there were ever a case where a business could receive immediate response from advertising, I’ve found an example today.  The St. Augustine Record holds an annual “Best of St. Augustine” contest each year and the locals love it.  It’s competitive and the businesses who win toute their “best of” status all year long. Today I went to enter my votes and noticed they changed up the voting process (since the last time I entered) and each category was listed like the example below.   Those ads you see are a great example of excellent ad placement. Why it Works: The system […]

Marketing Instrument Panel: The tools you need to track & maintain your marketing

Have you seen the Adobe commercial where the guy visits a psychic and asks “Is my marketing working?”  and she replies after a long, questionable pause…  “yes?”  People.  Psychics, like emotions have no place in measuring marketing results. I wrote a post last week about trusting your instruments when measuring the results of your marketing that got me thinking, if you’re new to my blog you may have no idea of the tools that are available to you to track your marketing efforts. So, I’ve compiled the best marketing tracking tools out there for you to build your very own […]

Use Your Instruments

There is not a single business owner I know that loves to spend money on advertising.  Why?  Because they can’t see it working, trust it’s working or understand how it works. But there is a solution. Imagine you are a pilot who has encountered bad weather.  You can’t see out of your windshield. You might feel like your flying straight when in actuality you’re diving straight into the ground because your senses are disoriented (spacial disorientation….trust me, it’s real).  So, you throw feelings out the window and look to your instruments like an artificial horizon, altimeter, vertical speed indicator and compass to help you land […]

Your Facebook Business Page Reach & Effectiveness

I meet people every day who don’t take their Facebook Business Page seriously.  If you stop thinking Facebook is just for socializing, gossip, & connecting with old high school friends and start thinking of ways you can capitalize on the audience and free advertising platform… you just might be surprised what you’ll find out. Today my relationship manager at Occasions pointed out to me that Facebook has just introduced tracking data for business page admins that shows you how many people & what percentage of your audience (“likes”) your posts are reaching.  Here’s a snapshot of a recent post on […]

Magazine Advertising is InStyle

September is my favorite month.  Not just because my birthday is on the 17th, but because September is the best month for magazines.  Everyone knows that in the fashion magazine world, the September issue is THE issue of the year.  It’s when all of our favorite fashion magazines take us from summer to fall fashion and advertisers flock to print medias to get there brands in front of all of us fashionistas. I mean… they even made a movie about it. Today I bought the September InStyle Magazine and I’m proud as hell to say that this issue has 638 […]

“I don’t get anything from Advertising”

I’ve got news for you.. if you think this is the case for your business… you are widely mistaken.  This may sound blunt, but sometimes everyone needs a little brutal honestly to get their attention. Advertising is not a scam. In fact, if advertising didn’t work, the gig would be up by now. So…. if the thought has crossed your mind “I don’t get anything from advertising,”  here are a few things I’d like to ask you… Are you tracking the performance of your ads? How are you tracking the performance of your ads? Are you using custom URLs or […]

Websites & Blogs: To combine or not to combine?

So it’s been a bit since I last posted and I do believe the cardinal sin of blogging is to not blog regularly and then apologize to readers for not blogging regularly…. so, sue me. Besides being the Publisher & Editor of Occasions Magazine, I’m absolutely over the moon for anything that has to do with marketing.  I call it a way of life and small business marketing truly is just that.  My advertising clients have caught on and I often get email asking for advice on nearly everything.  A few weeks ago a fabulous client of mine sent me […]

Being a Business Owner

I just have to spill my guts here… I hope you don’t mind. There is much weight lifted off my shoulders as I write this post.  I just uploaded the final edits to the printers for the Winter 2011 issue of Occasions Magazine.  Let me just TELL you how stressful these past few weeks have been.  Not just because putting together a 148 page magazine is stressful in itself (especially when you only have 3 people on staff) but, because putting together a 148 page magazine, with 3 people on staff, in 14 days is DAMN stressful.  And, let me […]

How to Make a Small Business Marketing Plan

Hello from gorgeous LA!  I’m up early for once in my life (eh hem, because my body thinks it’s three hours later than it actually is here) so for the attendees of The Party Goddess Uncensored, and everyone else who will read this post, I wanted to write a quick follow up to my session on Full Circle Marketing yesterday.  Marketing may not be your specialty, but it’s absolutely essential to build your business. Here are a few of my key points from yesterday…. Determine your Budget: Think about how much money you made this year, how much you want […]