Managing two publications with vast contributor pools used to mean countless emails, constant check-ins and an endless deadline guessing game. It’s tricky, keeping up with creative professionals. No amount of Facebook group chatting or emails can ensure the progress of tasks and muster the level of ownership and responsibility the way working in a brick and mortar office can. Working in an office is a motivating experience, but we recently found ourselves desperate for a way to convey that same level of productivity online. We dug around the web to find the right tool to bring our team together and stumbled upon CoSchedule, an editorial task management system that doubles as a WordPress plugin.
Finding What Works
Seeking out the right tool for our editorial needs has been nothing short of a long process. Flip flopping between email, online task lists, and our web platforms opens our process to error. Anyone who knows editorial knows losing momentum can be a post’s kiss of death, and that’s how our staff editors started to feel. With a list of tasks, stories and real weddings ready to assign, we took CoSchedule by the horns and put it to the test.
What We Use it For
There’s a lot more than meets the eye when it comes to editorial web content. For every post comes a list of tasks pertaining to imagery, written text, editing and sharing on social media. Being able to assign specific tasks to different people on one specific post means our calendar looks cleaner, more organized and well, just plain better. We used our staff interns (the best in St. Augustine, hands down!) as our in house test team, working to improve our productivity while simultaneously teaching them independence in the work place.
Sharing the Love
Swapping between social media platforms can seem like an overwhelming process, especially when you’re just trying to push the same content across the web. Double that work load? It can be hard to keep track of. Now, we have simple, color coded reminders to push content to our desired platforms all in one place–the backend of our publication websites.
Why We Love It
Easily streamlining a lengthy to-do list into a tangible calendar of tasks was our number one priority in testing this system. Since starting our trial, we’ve cleaned up our list of pending submissions from Two Bright Lights for The Celebration Society and assigned new exciting web posts to St. Augustine Social contributors across the oldest city. The use of custom template tasks lists is easily the most time-saving portion of our CoSchedule experience. Though repeated task lists should become second nature, working with new interns every semester and bringing on new contributors regularly means we need to continuously inform individuals of our editorial needs. Assigning written work to writers, editing to editors and general tasks to office personnel simply makes sense! (Plus, checking off a task when it’s complete and seeing the strikethrough is pretty cathartic!)