“I don’t get anything from Advertising”

I’ve got news for you.. if you think this is the case for your business… you are widely mistaken.  This may sound blunt, but sometimes everyone needs a little brutal honestly to get their attention.

Advertising is not a scam. In fact, if advertising didn’t work, the gig would be up by now.

So…. if the thought has crossed your mind “I don’t get anything from advertising,”  here are a few things I’d like to ask you…

Are you tracking the performance of your ads?
How are you tracking the performance of your ads?
Are you using custom URLs or phone numbers in your ads?
Are you using Google Analytics to track the performance of your website?
Do you understand how to use Google Analytics?
Do you research where the traffic to your website comes from?
Do you research within Google Analytics what sites are linking to you, what people are “googling” to find you and how often people come to your site by directly typing in your website address?
Did you even know you can do all those things?
Do you have a custom contact form on your website that lists all the places where a potential customer may have found out about you?

If you did not answer YES to every. single. one. of those questions… you simply cannot speak intelligently on the matter of whether or not your are “getting anything from advertising.”

To say you are “not getting anything” from a specific media is a direct insult to the work that media does to generate a community around itself for their advertisers. It’s time to take control of your marketing and put yourself in the driver seat before you put the blame on anyone.

What do you think?