Occasions Media Group announced today an exciting new direction for their annual Mitzvah Guide that includes a rename to ‘Parties” and more editorial content.
Based on the results of our recent advertiser survey, we’ve decided to broaden the scope of the issue to include birthday parties and other celebrations and rename the issue “parties.” says Heather Vreeland, Editorial Direction. Advertisers need not worry about a change in demographics or distribution, our biggest demographic is still and will always be Jewish families planning bar/bat mitzvahs since they are the largest scale party. What we’ve found is that often inspiration from parties can come from other milestone events and we want our readers to use the issue before and even after a bar/bat mitzvah.
It’s a great progress step towards growing this niche annual edition.
In addition to the name change we are will be resizing the magazine to more of a convenient “handbook” size of just under 9 x 6 since it’s a special annual edition. Vreeland explains, “We want it to have a different feel from the wedding issue and we think Moms will love that they can easily keep it in their purse.”
For more information on the annual Parties issue, contact Serena Waller, Advertising Sales Director at (904) 615-7254.