I came across this great blog post that compiled 27 Creative Print Ads You’ll Love, but I have to say… I’m sick of writers opening their articles about print media with the idea that print might be a lost art just because people use digital devices these days. Sure, I have a cell phone, ipad, a laptop and desktop computer, but at this very moment I also have no less than 10 magazines in my house between my office, bedroom nightstand, living room coffee table and bathroom. And, I’ll wager to bet so do most other people.
People. It’s not about print not working anymore, it’s about making print work for you. It takes creativity, great imagery and a clear message to make the impact you need offline that makes the reader remember you online.
Following are four of my favorite ads from the article and lessons I think every small business owner can learn from them when creating your own advertising pieces.
Lesson #1: Put some heart into your ads. Pedigree is not only support pet adoption here, but they’re reminding you.. “You know what, Dogs ARE great when they compare moments with a dog to moments without.” The ASPCA does a great job doing this with their Sarah McLaughlin commercials too.
Lesson #2: Make the reader think. This is a remarkable ad that triggers a wake up call for digital readers. How many times do you like or share something on Facebook, but never do anything more for a cause? This ad is thought provoking and reminds us that it takes more than like on facebook to make a difference.
Lesson #3: Shock is not such a bad thing. This ad made me say. “Um, wow, you’re right. That’s ridiculous.” Clearly there is something wrong with this picture and it’s calling readers like you to get involved with this group.
Lesson #4: Humor Helps. This ad just made me giggle. How great would it be to eat a Kiwi or even strawberry without having the seeds get stuck in your teeth!
All of these things make these ads memorable and strengthen the relationship between the reader and brand. Remember, the goal is for your audience to REMEMBER your brand when it comes time for purchasing or to take action.
That’s the power of print.
Do me a favor, count for me how many magazines are in your house right now and comment with the number below. Thanks!